> ## Documentation Index
> Fetch the complete documentation index at: https://elarislabs.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Templates & Magic Layers

> Browse, clone, and customize ad templates — or use ad-template campaign mode to produce layout-driven ads with consistent frames and swappable content at scale.

Ad Templates give you a library of structured ad layouts you can clone into Studio, customize with your brand, and reuse across campaigns. **Magic Layers** takes this further — decomposing and rebuilding ad layouts with AI template blocks so you can maintain consistent frame structures while swapping product imagery, copy, and brand elements at scale.

## How do I browse and use ad templates?

<Steps>
  <Step title="Open the template browser">
    Navigate to `/templates` to browse the full template library. Filter by format, platform, or style to find the right layout.
  </Step>

  <Step title="Preview a template">
    Click any template to open its detail page. Review the layout structure, layer breakdown, and format specifications.
  </Step>

  <Step title="Clone into Studio or a campaign">
    Clone the template into **Creative Studio** for freeform customization, or select **ad-template** as your campaign mode to use it directly in the campaign wizard.
  </Step>
</Steps>

## What is the ad-template campaign mode?

In the campaign wizard, choosing **ad-template** mode gives you structured, layout-driven ad production rather than freeform generation alone. The Creative Director and Prompt Engineer agents work within the template's layout constraints — ensuring outputs stay consistent while still being brand-specific and idea-driven.

<Tip>
  Ad-template mode is especially powerful when you need to produce the same ad in multiple sizes or across a product line — keep the layout consistent, swap the product and copy.
</Tip>

## What are Magic Layers?

Magic Layers decompose an ad layout into AI-editable template blocks. Each block can independently receive new product imagery, copy, or visual style — without disrupting the rest of the layout.

<AccordionGroup>
  <Accordion title="When should I use Magic Layers?">
    Use Magic Layers when you need **consistent frame structures** across a set of ads — for example, a product line where every ad uses the same layout but features a different product. Magic Layers let you swap content at the block level without redesigning each ad from scratch.
  </Accordion>

  <Accordion title="How do Magic Layers relate to ad-template campaign mode?">
    Ad-template campaign mode uses Magic Layers under the hood. When you run a campaign in ad-template mode, the outputs are Magic Layers-powered layouts that you can continue editing in Studio.
  </Accordion>

  <Accordion title="Can I build my own Magic Layers template?">
    You can clone any existing template into Studio and customize it. For custom Magic Layers templates, start from an existing layout and modify the layer structure in the Studio editor.
  </Accordion>
</AccordionGroup>

<Note>
  This page covers the user-facing workflow. Engineering internals of the Magic Layers system are intentionally omitted.
</Note>

## What's next?

<CardGroup cols={2}>
  <Card title="Campaign wizard" icon="wand-2" href="/docs/campaigns/wizard">
    Run the campaign wizard in ad-template mode.
  </Card>

  <Card title="Campaign modes" icon="sliders-horizontal" href="/docs/campaigns/modes">
    Compare all campaign modes before you start.
  </Card>

  <Card title="Image nodes" icon="image" href="/docs/studio/image-nodes">
    Customize cloned templates in the freeform editor.
  </Card>

  <Card title="Brand pack" icon="package" href="/docs/studio/brand-pack">
    Apply your brand's colors, fonts, and assets to any template.
  </Card>
</CardGroup>