> ## Documentation Index
> Fetch the complete documentation index at: https://elarislabs.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns overview

> Turn a creative brief into a full set of production-ready marketing creatives using four specialized AI agents — all while staying in control at every step.

Campaigns is a multi-agent pipeline that takes your brand strategy and produces finished marketing creatives: images, videos, and ad-ready layouts. Four AI agents collaborate in sequence, and you make the key creative decisions at each stage.

## How does a campaign work?

A campaign moves through four specialized agents in sequence:

<CardGroup cols={2}>
  <Card title="Brand Strategist" icon="target">
    Defines positioning, category pack, and visual guidelines rooted in your brand.
  </Card>

  <Card title="Creative Director" icon="lightbulb">
    Generates 25–30 creative ideas across distinct creative territories.
  </Card>

  <Card title="Layout Variant Generator" icon="layout-grid">
    Creates optional layout variations of your selected idea.
  </Card>

  <Card title="Prompt Engineer" icon="code-2">
    Builds structured prompts for image and video generation.
  </Card>
</CardGroup>

You stay in control at every step — choosing platforms, campaign mode, which ideas to develop, and which outputs to keep.

## What can a campaign produce?

<Tabs>
  <Tab title="Images">
    Fully AI-generated or asset-grounded stills ready for ads and social — produced from your brief and brand guidelines.
  </Tab>

  <Tab title="Video">
    Campaign-grade video outputs generated through the wizard pipeline, grounded in your creative territories.
  </Tab>

  <Tab title="Ad templates">
    Layout-driven ads using Magic Layers — consistent frame structures with swappable product imagery and copy.
  </Tab>

  <Tab title="Moodboards">
    Visual direction boards to align creative strategy before committing to full production.
  </Tab>
</Tabs>

## Where do I start?

<CardGroup cols={2}>
  <Card title="Campaign wizard" icon="wand-2" href="/docs/campaigns/wizard">
    Step-by-step walkthrough of the full campaign flow.
  </Card>

  <Card title="Campaign modes" icon="sliders-horizontal" href="/docs/campaigns/modes">
    Choose between AI-only, with-assets, moodboard, video, or ad-template.
  </Card>

  <Card title="Editing & assets" icon="pencil" href="/docs/campaigns/editing-and-assets">
    Refine outputs and find results in your brand asset library.
  </Card>

  <Card title="Credits" icon="coins" href="/docs/workspaces/credits">
    Understand how campaign steps consume workspace credits.
  </Card>
</CardGroup>