> ## Documentation Index
> Fetch the complete documentation index at: https://elarislabs.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Scheduler analytics

> Review reach, engagement, and platform-specific performance metrics for every organic post you've published through Elaris Scheduler.

**Scheduler → Analytics** shows you how your organic posts perform after they go live. Every post published through Elaris is tracked here — no manual export needed.

## What metrics are available?

Metrics are pulled directly from each platform's API. Availability varies by platform and account type:

<Tabs>
  <Tab title="Reach & impressions">
    * **Reach** — unique accounts that saw the post
    * **Impressions** — total times the post was displayed (including repeat views)

    Available on: Facebook, Instagram, LinkedIn, YouTube
  </Tab>

  <Tab title="Engagement">
    * **Likes / reactions** — platform-specific reaction counts
    * **Comments** — total comment count
    * **Shares / reposts** — amplification actions
    * **Saves** — bookmarks (Instagram, TikTok)
    * **Engagement rate** — computed as total engagements ÷ reach

    Available on: Facebook, Instagram, TikTok, X, LinkedIn, YouTube
  </Tab>

  <Tab title="Video performance">
    * **Views** — number of times the video was played
    * **Watch time** — total minutes viewed (YouTube)
    * **Completion rate** — percentage of viewers who watched to the end

    Available on: YouTube, TikTok, Instagram Reels
  </Tab>
</Tabs>

<Note>
  Some platforms (X, Snapchat) return a limited analytics set depending on your account tier. Fields unavailable from the platform API will appear as "—" in the Elaris UI.
</Note>

## How do I read the analytics view?

The Analytics view is organized by post. Each row shows:

1. **Post preview** — thumbnail and caption snippet
2. **Platform** — which connected account published it
3. **Published date** — exact timestamp
4. **Key metrics** — reach, engagement, and any platform-specific fields

Click any row to expand full per-platform metric details.

## What's the difference between Scheduler Analytics and Insights?

<AccordionGroup>
  <Accordion title="Scheduler Analytics — organic posts">
    Tracks performance for posts you published organically through the Scheduler. Best for measuring your content strategy and comparing posts over time.
  </Accordion>

  <Accordion title="Insights — paid ad campaigns">
    Tracks performance across your paid ad spend on Meta, TikTok, and Snapchat. Includes creative-level scoring, cross-channel comparison, and predictive recommendations.

    Use [Insights](/docs/insights/overview) when you need to evaluate ad ROI or optimize creative spend.
  </Accordion>
</AccordionGroup>

<Tip>
  Combine Scheduler Analytics with Insights for a full picture: use Scheduler Analytics to identify your top organic posts, then promote them as ads and track paid performance in Insights.
</Tip>

## Next steps

<CardGroup cols={2}>
  <Card title="Insights" icon="chart-line" href="/docs/insights/overview">
    Measure paid ad performance across Meta, TikTok, and Snapchat
  </Card>

  <Card title="Compose & schedule" icon="pencil" href="/docs/scheduler/compose-and-schedule">
    Create more posts based on what's performing
  </Card>
</CardGroup>