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The terms that decide how creative gets made.
Four definitions, written plainly, with the mechanism rather than the marketing. Each one is a real decision point in how an ad campaign gets produced at scale.
RTL ad localisation
Rebuilding an advert for a right-to-left language by mirroring its layout, not only translating its text: reading order, logo placement, call to action, typeface, line height, numerals and safe zones all change.
Creative automation
Producing every size, language and variant of an advert from one approved master, by recomposing the layout for each output instead of cropping a single artboard.
Deterministic brand memory
A machine-readable definition of a brand applied as a constraint at composition time rather than as a suggestion in a prompt, so logo, palette and type are identical on every generated asset.
Predictive creative scoring
Estimating how an advert is likely to perform before media spend, by scoring the creative itself and returning a relative ranking across candidates.
◉ Scale without the headcount
One canvas.
Infinite assets.
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